the website design and build process
decide on your preferred domain name
A domain name is essentially a web address (yourcompanyname.com.au). The '.com' indicates that the business who owns the name is a commercial venture. The '.au' denotes the country of registration. Domain names ending in '.com'and 'com.au' are the most common for Australian businesses. It is possible to register both a '.com' and '.com.au' address, and have one point to the other. Depending on your target market this may or may not be a preferred option.
If the spelling of your business name is a variation of the 'common' spelling for the same word (eg. fone services vs phone services, xxxxx vs xxxx), you could consider registering both as domain names, if they are available, are creating a 're-direction' service. This means that if someone types in the more common version of spelling the name it automatically redirects to the correct 'business' spelling of the name, and you may have picketd up a new customer that may otherwise not have found you.
Red Creative can help you work through domain name registration. Contact us to discuss your needs.
register your domain name
To register your domain name you will need to have a registered business name or company, and the domain name you are wanting must reflect that business name - either your exact business name (if available) or a derivation of the name. There are many companies offering domain name registration services. Pricing varies greatly between these companies, but starts at around $50.00 per two years.
If the name you want isn't available, think carefully about alternatives. It should be something easy to remember, and it can be expensive if you have printed stationery with your email and website but then change you mind later.
Red Creative can help you with registering you domain name/s. Contact us to discuss your needs.
find a company who can host your site for you
There are many companies offering website hosting services, with a range of pricing options. Your monthly or annual fee will vary depending on the size of your site, number of email accounts required and any ecommerce requirements.
Red Creative can help you work through the available plans and find the best solution for your needs. Contact us to discuss your needs.
talk with a designer to design and build the best site for you and your business
Find a designer who will work with you to create the best site for the needs of your business to communicate effectively with your customer. If you choose to work with Red Creative we work with you to discuss the objectives of your site and the sort of information you would like it to convey. We then provide you with costing options and a timeframe for having your website online. Your needs may be as small as registering a site, creating a placeholder page and some email accounts; or it may be as big as create an ecommerce, onloine shopping account targetting many customers, with or without an regular emailable newsletter.
Red Creative welcomes the opportunbity to talk with you about your website needs. Contact us to discuss your needs.
promote the site to your customers and clients
Once your site has been created and uploaded to the world wide web, you need to tall your customers it's there. This could involve a targetted email mailout to your database of clients; a printed postcard posted to that same list; create an online newsletter with a link to your website that is emailed to a database of clients.
Red Creative can help you with your marketing needs, including buliding a database of contacts for new and existing clients. Contact us to discuss your needs. |